The narrative is wrong. AI is not killing jobs—at least not in Marketing.
Org.Works and Cordial conducted a survey of 100 retail marketing leaders, and findings suggest growth in marketing teams.
Why? AI doesn’t replace yesterday’s work. For now, it adds tomorrow’s work.
▪️ GEO doesn’t replace SEO. Agentic commerce doesn’t replace ecommerce
▪️ The number of channels and customer interactions continues to increase
▪️ There’s a growing inventory of models to create, maintain and align
That’s why the conversation should shift from “How many jobs disappear?” to “How do we work differently and leverage AI to drive performance?”
That’s exactly what we explored in our new research.
https://cordial.com/resources/designing-the-ai-native-marketing-organization
